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Our Promise
Our Story
Wilkins Fitness started in 2002 when Dan and Michele Wilkins opened up their first retail store, Charleston Fitness Equipment, in Mount Pleasant, South Carolina. They then quickly added store locations in Myrtle Beach and Hilton Head and became the largest commercial fitness equipment dealer in the state.

Wilkins Fitness expanded into North Carolina shortly after, opening stores under the name Beurelein's Pro Fitness and Training. Steve Beuerlein, a former NFL quarterback for the Carolina Panthers, shares the ownership with Dan in the North Carolina market.

In early 2010, Ron and Stephanie combined their wealth of international corporate experience with Dan and Michele’s tremendous industry success to found Wilkins Fitness Enterprises. Ron quickly began orchestrating the national expansion plan by procuring distribution agreements, securing board seats and forming alliances with some of the leading manufacturers in the fitness industry.

Ron serves as Chairman of the U.S. Fitness Industry Dealers Association (FIDA) and also sits on the board of some of our most cutting edge manufacturers including Stimulight and RideRunRow.

Also in 2010, two more senior management team members were brought on board.
  • Bradford, who brings 10+ years of operations and development experience, was hired as Vice President of Operations and Development. His detailed profile can be found at
  • Barry, one of the original Charleston Fitness employees with a multitude of field and managerial experience, was promoted to Vice President of Installation and Maintenance Services.

Wilkins Fitness is currently hiring seasoned sales representatives to join our commercial sales team. Click here to learn more about Careers at Wilkins Fitness.
The Official Dealer of Award Winning Products
We are a preferred dealer of top rated brands, such as SportsArt, Vision Fitness, BH Fitness, Spirit Fitness, Landice, Tuff Stuff, WebRacing, Stimulight and more. Our products have won numerous awards in leading consumer publications, including "Best Of" and "Best Buy". We are the exclusive dealer of our brands in the markets we serve.

We have built our business on unmatched customer service, both at the time of sale and for years beyond. Our customers know that we will go above and beyond to exceed their expectations. That's why we only represent products that carry the industry's best warranities and are backed up by stellar customer service by the manufacturer.
Senior Management Team
Chairman - Ron Wilkins is the co-founder of Wilkins Fitness Corp. and numerous other enterprises. A successful serial entrepreneur with experience across medical, high-tech, consumer goods, retail, real estate, finance and consulting. Ron has served/serves on numerous Boards globally as an outside director. He also serves as Chairman of the U.S. Fitness Industry Dealer’s Association (FIDA).

A full profile of his experience, network and dozens of commentaries and recommendations can be viewed at

CEO - Dan Wilkins is the co-founder of Wilkins Fitness Corp. and founder of Charleston Fitness Equipment covering the state of South Carolina and the co-founder of Charlotte Fitness Equipment d.b.a. Beuerlein Pro Fitness and Training.

Dan served as President of Charleston Sports / Sportevo, in Charleston, South Carolina. Dan’s retail career is extensive and includes Senior Management roles with Jumbo Sports/Sports & Recreation, Herman’s Sporting Goods and Dick’s Sporting Goods.

For an extended profile please visit
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